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The President Of Knobull Explains The Key To Presentation Success
What's interesting to me is that the thing that makes the presentation successful is not just being charismatic. There are a lot of charismatic people, but that doesn't mean they have something worth saying, or that they are good at communicating it to an audience. The key to a great presentation isn't charisma."
The key to a great presentation is that all of the pieces fit together to tell a story. Take a look at Bentley's LinkedIn posts, and the thing that will strike you isn't the bells and whistles—it's authenticity of what is presented.
It also wasn't the fancy videos or pictures. All of that is fine, but the real emphasis is how they all fit together. That leads us to the reason why it all works and makes the audience care about whatever is being said: Practice.
Practice, by the way, is incredibly underrated. Most people think that the best communicators are so talented they can get in front of any audience and make them laugh, cry, or, well, care. That's a myth. The real talent is in rehearsing enough that you don't seem rehearsed at all.
Bentley continued, "Once I know it cold, the practice doesn't stop. I continue to practice exactly like I intend to present":
The presenter should care deeply about how each word will fit with every other part of the presentation. Most people simply don't care that much, and it shows. To become an expert at public speaking, practice in private exactly the way it will be presented in public.
Most of the people you think about as being great at seeming as though they are speaking off the cuff are often the most practiced of all. There's a certain irony that when you get really good at practicing, you don't come across as rehearsed at all.
There's another benefit, which is that when you're extremely well practiced, you don't panic when something goes wrong. You know exactly where you're headed, and you can get there even if your discussion stops working.
If you have to give a speech, or present to a meeting, the simplest way to be more effective is to practice. It helps, by the way, to practice in front of someone you trust who can give you feedback and help you make your presentation better.
Bentley concluded, "The point is, if you want people to care about what you have to say, you have to care enough to practice saying it."
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