Training Expert Joe Verde Lays Out Plan For Recurring ROI For Dealerships

By: Joe Verde Sales & Management Training
ORANGE COUNTY, Calif. - Feb. 21, 2023 - PRLog -- Legendary sales trainer, Joe Verde, president of Joe Verde Sales & Management Training, was interviewed by CBT News Co-Founder, Jim Fitzpatrick, during the automotive industry's recent national convention.

Verde explained how the improvement of even one salesperson selling one extra car every month provides the dealership with "Recurring" ROI (return on investment).

"If you run an ad, you pay for it, and sell a couple cars – that's your ROI, but it ends," said Verde. "Recurring ROI is when I teach a salesperson in our sales workshop to sell one more car every month; and their skill level improves from 10 to 11 units sold each month. That initial $1,200 becomes $60,000 by the end of the year – that's Recurring ROI."

Verde also teaches that by dealers using their 90-day average, it sets them on a path to realistic growth by setting obtainable goals.

"Calculating where you are with the numbers going back just 90 days gives you your current average – and that's where setting your goals should start," he added. "I've heard dealers say they want to get from 100 units to 200 in one year – that's great, but let's start with getting your team from 100 to 105 and 120 first."

To find Verde's full interview, visit, search Joe Verde, or go to for more information.

Heather Flower
Source:Joe Verde Sales & Management Training
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