Sending Sunshine Announces Launch of Registered Charity Status to Fight Loneliness among Seniors

International Federation on Ageing says, "the number one emerging issue facing seniors in Canada is keeping older people socially connected and active". Social isolation and loneliness is related to a reduced quality of life for seniors.
MISSISSAUGA, Ontario - March 13, 2023 - PRLog -- Sending Sunshine, a growing national initiative dedicated to empowering and  improving the wellbeing of Canadian seniors, today announced its official registered charity status. The volunteer-run corporation seeks to reduce the negative impact of social isolation and loneliness among Canadian seniors. Cards and letters containing uplifting, handwritten messages are crafted by over 10,000 volunteers in 23 countries, in 3 languages and ultimately delivered to senior care facilities across Canada.

Sending Sunshine experienced significant growth since inception. The first cards and letters to seniors were delivered to 173 care facilities in 2020 during the pandemic. Today, over 600 senior care agencies, nationwide, request service.  Marissa Parker, Co-Founder and Executive Director of Sending Sunshine says, "We operate 100% through the work of unpaid volunteers. Resources are required to deliver our vital and essential programs to meet growing demand."

Sending Sunshine was honoured with a June Callwood Outstanding Achievement Award for Voluntarism. The Award recognizes the achievements of those who make outstanding contributions through voluntarism to the wellbeing of local communities. Parker says, "Volunteers are the heart and soul of Sending Sunshine. With the help of supporters, students, and volunteers around the globe, we provide social connection for seniors in real and tangible ways."

The dedicated team at Sending Sunshine are working hard to bring a ray of sunshine to the elderly at no cost to any of the senior organizations they serve.  To support his growing initiative, volunteer or give at: (
Charity #730627478RR0001

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