Keyword Research and SEO to Improve Business Revenue

CHICAGO - Feb. 16, 2023 - PRLog -- Keyword research is an essential aspect of search engine optimization (SEO). It allows you to recognize the words and phrases people type into Google when looking for products, services or general info. Furthermore, keyword research can give insight into what questions your target audience asks and how they use keywords to find answers. UJober the freelance marketplace has expert freelancers for  keyword research.

Before beginning keyword research, there are several things to take into account: the search volume for each phrase, your business objectives and the potential benefit of ranking for a certain term. You should also factor in how difficult it will be to rank for that particular term and the estimated traffic generated from that term.

Begin by creating a spreadsheet with general categories of keywords you'd like to rank for. These could correspond to product categories, topics you blog about regularly or anything else you think your audience might be interested in. Once you have some general categories created, plug them into a keyword research tool to see which terms are most frequently used for each one.

It's wise to consult your customer-facing team about the types of keywords they typically use when speaking with prospects and customers. They may have useful insight into creating new keyword ideas for your list.

Once you've created a list of relevant keywords, it's time to prioritize them. While this can be challenging, it is an essential step that needs to be taken. Make sure your efforts are directed at those keywords with the highest potential for driving traffic, conversions and revenue.

You can utilize a range of tools to accomplish this, but we suggest starting with Google's Keyword Planner as it offers data that is both incredibly helpful and dependable online. This free service offers invaluable insight and access to reliable information sources.

Keyword Planner is also an invaluable tool to determine how much competition there may be for a particular word or phrase. This will enable you to decide if optimizing for that phrase is worth your time, as well as which of your competitors are also targeting it.

When customers seek information, they're more likely to click through on a page that provides tips or resources than one that simply sells your product. Furthermore, Google and other search engines reward sites that deliver quality content for relevant search terms rather than just those with the most keywords.

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