China Retail Market Forecast 2028: Analysis of Online and Offline Retail Trends - Second Edition

The China retail industry is experiencing significant growth and transformation due to the rise of the middle class, changing consumer lifestyles, and the impact of COVID-19.
By: Makreo Research and Consulting
SHANGHAI - Feb. 15, 2023 - PRLog -- The China retail market has been transformed by the expanding economy, resulting in changing consumer demand, lifestyle preferences, and spending patterns. Retail brands and shopping centers have responded by adopting new technologies, improving the value chain, reducing operating costs, and generating refined retail services and products.

The market has also seen an increase in joint ventures, such as the USD 300 million investment platform by CRE and Fung Investments, and the joint venture between Dufry and Alibaba Group in the Chinese travel retail market.

However, the COVID-19 pandemic has caused a decline in domestic demand and slow growth for businesses due to lockdowns, supply chain delays, and imported inflation.

Increasing Online Retail Platform
Owing to a number of factors, along with the country's large population base and availability to smartphones and the internet, the e-commerce business in China is expanding at an incredible rate. As of Jan 2022, 1.02 billion Chinese citizens were online this number is more than three times the size of the internet user-base in the United States. This makes China the country with the highest percentage of its population that is digitally connected.

Increasing Trade Agreement and New Trade Zones

China has made significant progress in mutual e-commerce trade agreements with over 20 countries through memorandums of understanding and cooperation mechanisms. To assist its partners, China has organized various events like livestreaming sessions and nation pavilions on e-commerce platforms to introduce high-quality goods and discover new trade routes.

Key Development
In the past year, 77 merger and acquisition (M&A) deals both pending and completed were reported in the retail and wholesale sectors of China, with a combined deal value of more than USD 4,000 million. The most active month in terms of deal volume, however, was December 2021, which saw a total of 14 transactions with an average deal value of more than USD 50 million.

Makreo research has published a study titled "China Retail Industry Forecast 2028: Analysis of Online and Offline Retail Trends - Second Edition". This is a detailed evaluation of the Retail Market performance in the China that discusses past, present and future outlook of the industry.

For more information on the research report, refer to below link-
China Retail Industry Forecast 2028 (

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