BrandAPeel Podcast: How to Get More Publicity Episode

Shannon Peel, host of BrandAPeel, talks with Lilian Sue about the importance of publicity for Small Businesses.
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ENDERBY, British Columbia - Jan. 26, 2023 - PRLog -- Small business owners are missing a huge opportunity by ignoring PR and publicity when marketing to their ideal audiences. In the latest episode of BrandAPeel: Brand Storytelling in the Digital Age, Shannon Peel talks with PR specialist and publicity coach Lilian Sue, about how small businesses can take advantage of this under utilized marketing channel.

Lilian shared stories about the changes in traditional media offices and how the process had changed for both the worse and the better. By understanding the process and how important it is to build relationships with journalists, businesses can position themselves to be contacted for a quote or insight for a news story.

Publicity gives brands more than exposure to a market, by being quoted or interviewed by a journalist or new media platform, a brand gains authority and credibility to build trust between them and their ideal audience. Trust is a valuable commodity for every brand and makes the customer's journey to the 'buy' button shorter.

To learn more about how publicity can help you stand out in today's marketplace and create trusting relationships with your ideal customers, listen to this episode of the BrandAPeel Podcast.

BrandAPeel Podcast is on your favourite podcast player and can be found on

Lilian Sue and Shannon Peel are speaking at the Stand Out Summit January 30th & 31st, information at

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