Former Google Head of Industry Javier Fernandez Saavedra joins t2ó as a Global General Manager

HOUSTON - Jan. 23, 2023 - PRLog -- ó, a marketing, sales, and digital strategy consulting firm with operations in Southern Europe, Latin America, and USA, has strengthened its executive team by appointing Javier Fernandez Saavedra as its Global General Manager. Saavedra, a former executive at Google, will be responsible for accelerating the company's growth plan with a focus on three main pillars: technology and data value proposition, global capabilities, and internal culture.

Saavedra brings a wealth of experience to the role, having spent 10 years as Head of Industry for Google Spain and Canada in the Media and MarTech units. He holds a Bachelor's degree in Telecommunications Engineering from the Polytechnic University of Madrid and a PDG in Business Administration and Management from IESE. Throughout his career, he has held executive positions at large technology companies such as Google, Telefónica, and Nokia-Siemens, with responsibilities in the areas of marketing, sales, strategy and operations.

"In a highly fragmented digital landscape with new relevant players such as TikTok, Netflix, Amazon, etc., increased technological complexity (marketing automation, CRM integrations, etc.), and a greater emphasis on data and algorithms (cookieless environment, predictive AI models, online sales integrations, etc.), brands need their partners to reach a level of excellence. t2ó, is ready for the challenge", Saavedra said.

Oscar Alonso, Managing Partner of t2ó, states,"it is a challenge to bring a professional like Javier to t2ó. His skillset will provide us with a global vision of the digital industry, a high-level speech with clients and partners, and a boost to the growth of the company with the goal of multiplying the current size of the group by 3 times globally".

About t2ó

t2ó (https://www.t2o.com/en/) is a marketing, sales, and digital strategy consultancy firm that has been developing integrated digital marketing solutions for almost 20 years. Its 3 fundamental pillars are Business, Technology, and Activation. With a clear focus on guaranteed and increasing results and a commitment to the highest quality service for their clients. They are present in Spain, Mexico, the US, and Italy.