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National Lacrosse League Announces League-Wide Activation for 'Every Child Matters' Initiative
Every NLL Team Participating in Three-Week Awareness Campaign in January-February
In the campaign's second year, all 15 teams will participate in the program, which will run from Week 9 (Jan. 23-29) through Week 11 (Feb. 6-12) of the 2022-2023 season. Then for the remainder of the season, players will wear specially designed helmet decals supporting "Every Child Matters."
All 15 NLL teams will be involved, either as host or as a road participant, with a planned home activity later in the season for some teams. Players will sport the NLL's "Every Child Matters" logo on a specially designed warmup shirt, along with the helmet decal. The league will also produce audio and video messaging for broadcasts on TSN and ESPN. Additional content will be incorporated into NLL.com and league social channels, as well as into game presentations.
"Our continued work with Indigenous athletes and communities is a major priority for the National Lacrosse League, and the 'Every Child Matters' education process and activations are key components of that platform," said NLL Commissioner Brett Frood.
The "Every Child Matters" initiative is a part of the league's ever-growing participation and awareness programs tied to Indigenous culture, which is at the core of the league's values and the history of the sport of lacrosse. The work includes educational programs for athletes, coaches, staff and fans, land acknowledgment ceremonies, and charitable and social responsibility programs to strengthen and enhance the ties between league stakeholders and the Indigenous community.
Several NLL teams played games and conducted youth programs on Indigenous reservations earlier this season, with Philadelphia facing off against Georgia on Nov. 26 at Tsha' Thoñ'nhes (Where They Play Ball) Arena at Onondaga Nation. Meanwhile, Las Vegas, San Diego and Halifax played a mini tournament in Akwesasne at the A'nowara'ko:
For "Every Child Matters," the league created a new logo for this season with designer Justin Gilbert of Kuvua Designs. Justin was selected due to his work in support of Indigenous organizations and his connection to the cause.
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