PIMS Expands Global Presence with UAE Launch

DUBAI, UAE - Jan. 9, 2023 - PRLog -- PIMS chain has made its UAE debut. The new branch is located in the Roxy Cinema Building at the JBR beach in Dubai.

PIMS was founded by two friends - Artur Shusteriovas (bartender) and Gleb Golubev (entrepreneur) who came up with the idea of blending tea with fruit, cream and other ingredients in Chinese street shops style and came up with PIMS. "Something fancy, something about tea.

"The core product of PIMS is tea. 90% of PIMS is made of traditional Chinese teas, carefully selected by a team of professionals. The menu is divided into four tea sections: Pure tea, Tea & Fruits, Full PIMS and Milky & Tapioca.

There are three drinks available in Dubai only, their "DUBAI SPECIALS"! WATERPASSION - based on fresh watermelon and passionfruit, ULTIMATE COCONUT - made with raw coconut jelly, coconut cream and Gaba, KARAK COFFEE - coffee brewed with cardamon, tapioca, with the addition of milk of your choice. The signature of PIMS is cream that you can add to any drink - Coconut and Salty. The first is a plant-based alternative, and the second is a creamy flavour with a slight touch of salt.

The founders of PIMS, Artur and Gleb, greeted the guests with an introductory speech: "PIMS is a brand for the young at heart and independent people. The main idea of PIMS is creating a community where each one can feel free to express themselves. We believe PIMS is a creative drink for creative people, a new approach to drink and design. Minimalist, high quality and most importantly, natural! Deeply concentrated on the balance of tastes as it has always been our priority".

Our humble yet stylish and minimalistic space is designed to inspire and bring people together, creating a sense of community and a place for inspiration. However, be aware of our humble appearance. PIMS is already a massive brand with more than 10 locations in Russia and branches opening across UAE and all over the world. "We started as a small shop in Moscow, where we worked all on our own, and through our hard work, we have grown into a big brand with an international partner programme," says Artur.

" PIMS ' mission is to inspire, with its approach to beverage design, ingredient work and interior design." the co-founders of PIMS say.

"We dedicate much attention to the taste. That's why our team of professionals invents all the recipes, and most beverages have been tested in 87,000 drinks each month. We use 3 tons of in-house prepared cream per week in our locations and 5 tons of tapioca monthly."