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Bartercard Helps Boost Business Expansion At Local Newspaper Group
The bartering of goods and services has enabled one independent West Country newspaper group to continue trading and upgrading so as to reach a new digital audience.
By: INDEPENDENT NEWS LIMITED
Pulman's are members of Bartercard and are well aware that bartering is one of the oldest and most immediate ways there is of doing business.
"We try not to be dependent on big city bank loans nor high interest borrowing. An important part of our expansion plan is based upon exchanging services within the bartering community," says the newspaper's current proprietor Duncan Williams. "That's how we've been able to budget for our technology upgrades. They are all leveraged against our existing assets."
An existing asset most newspapers have is advertising space.
The Pulman's newspaper proprietor explains: "A portion of our advertising is always available through barter swaps between media agencies. They seek to buy long-term campaigns for their clients."
Bartercard is an officially recognised global trade exchange, one of many that have sprung up during recent years, where members can work together to reduce their surplus stock and increase their bottom line profits. This is all done through strategic swapping and reciprocal trades between members.
In days gone by a farmer might trade eggs for butter down at his local market. Today, however, computerised barter networks can arrange much larger trades that will swap everything from newspaper advertising for website design services, or printing a thousand brochures in return for delivery van hire. There are even trades available for holidays, hotels and mortgage down-payments.
Bartercard itself was launched in Australia.
"The Bartercard team have always been willing to help us grow our newspaper business, it's like having an extra sales team always available to us on tap," says Duncan Williams.
"Wherever we do business in the Bartercard world the sales we make are immediately credited into our account. Then we're free to use them to purchase from any other network member we choose. Most recently we have been buying office furniture and financed more of our computer and digital upgrades.
"We are still able to trade locally but now have a way to leverage our spare capacity to trade internationally as well. Bartering has been a big win for us."
You don't have to be a local newspaper or printing company to benefit from bartering. Ask yourself if your own business has any spare capacity that could serve a useful purpose as a barter asset.
If the answer is yes, then you might like to think about joining a bartering network in 2023.
Page Updated Last on: Dec 29, 2022