KalaGato inks a Multimillion-dollar Deal with AdPumb!

ABU DHABI, UAE - Dec. 13, 2022 - PRLog -- AdPumb Global FZ LLC signs a multimillion dollar deal with KalaGato. With this agreement, KalaGato intends to add AdPumb's services to its portfolio of applications.

"Our deal was in the pipeline, and the negotiations went on for close to one year where both parties figured out synergies, pain points and solutions for a mutual cooperation," said Arshed Gulshan, CEO and Co-founder of AdPumb Global FZ LLC.

AdPumb will supply its services to a part of KalaGato's portfolio of applications within the terms of the agreement for an upfront fee of $1.5 million and an ongoing service value estimated to be over $1 million per year. With this agreement, KalaGato intends to add AdPumb mediation stack to its existing monetization to unlock value.

KalaGato is an app company that identifies and acquires high-potential mobile apps based on their proprietary data. The business was founded on 3.5 years of data collected from over 20 million users. The KalaGato Insights Platform presents enhanced insight and aids in the identification of the acquisition of targets. KalaGato gets backed by prominent Indian and global angel and institutional investors such as 9 Unicorns, Village Global, and AngelList.

The addition of AdPumb Ad mediation stack to KalaGato's portfolio of apps is expected to create a virtuous cycle of growth, where improved revenues would allow for more ad spending leading to faster growth, soaring revenues and so on. According to KalaGato, this alliance will assist in not just unlocking higher revenues out of the apps acquired, but also significantly increasing the capital values of each app.

Ad mediation as a service provided by an app monetization app monetization platform (https://adpumb.com/app-monetization/) such as AdPumb will assist publishers and app owners by connecting their inventory to numerous Ad networks simultaneously. All such ad network integrations are handled and optimized through a single SDK provided by AdPumb. Since different Ad networks have the same access to an application's advertisement demand, it establishes a level playing field with fair pricing and the highest possible demand fulfilment.