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Instagram Remains Gen Z's #1 Overall Most-Used App in 2022
This year's report features, among many other rankings, an inside look at Instagram and its use with Generation Z.
Here are some of the stats on Instagram from this year's report:
1. Instagram screen time is up 11% year over year with Gen Z
2. Instagram stayed at #1 overall in Gen Z's most-used apps of 2022.
3. Instagram pickups are up 48% year over year, a monumental shift in app usage behavior among Generation Z.
The report also features deep dives into some of Gen Z's top apps including TikTok, Snapchat and YouTube, alongside investigations into Twitter, BeReal, Facebook, Reddit and more. The research was collected through submissions of iPhone screen recordings in the screen time setting and is the first public consumer research to date to use this innovative methodology.
See the full report for more detailed screen time statistics on Instagram, alongside segmentation information on age and gender.
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