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Crackle Beekind - Our Journey through the Young Enterprise Competition
Who are are? What makes us the potential winners of Young Enterprise 2022/2023?
By: Crackle Beekind
We're a new student candle business looking forward to selling amazing scented candles for all seasons and festive occasions. Not only that, we are a Young Enterprise company aiming to raise money for the environment and grow a bee friendly garden. We are a company that works together in kindness to produce handmade, sustainable products. Our mission is to spread kindness towards ourselves, people around us and the environment. The bee population is declining and we want to help increase it. We aim for our products reflect this passion.
So far, we have been working on our business for two months. For a short space of time, our business has grown rapidly, still with so much room to expand! From the get go, we have displayed great passion for this project. We wanted to do something for the benefit of others, and we found ourselves producing innovate ideas on how we could build a loving community out of our brand.
Our initial idea?
Our favorite initial idea was seashell jewelry in which we would focus on reducing waste on our beaches, considering we are a seaside town who cherishes its beaches. However, we resolved in setting this idea aside as it was a seasonal idea we thought would only have high demand during summer.
When we looked to the world around us, the prominence of the energy crisis was increasing. Therefore, we refined our focus to a product that would aid those with demanding energy bills during the winter. We thought of knitted items such as blankets and beanies. Other ideas consisted of hoodies, and solar powered items e.g. torches. With Christmas approaching we resolved to candles, as they are a great gift, and were something we hoped to produce fairly quickly in time for festive sales. They also fitted in with the energy crisis pitch because they are an alternate light and heat source.
LIMITED STOCK! Check out our products before everyone else gets their first! : https://www.ye-
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