2022 National Frozen Yogurt Shop Owner Survey Reveals State of Frozen Yogurt Industry

The annual survey sponsored by the International Frozen Yogurt Association asked US froyo shop owners in the US about operational practices, shop and owner characteristics, supplier satisfaction, concerns, and shop performance.
LOS ANGELES - Nov. 22, 2022 - PRLog -- International Frozen Yogurt Association (IFYA) invited frozen yogurt shop owners in the United States to take an anonymous online survey in October 2022. The survey included questions about operational practices, shop and owner characteristics, supplier satisfaction, concerns, outlook, and shop performance. Thirty responses were received.

The shop owner survey provides shop owners with benchmarks for assessing how they compare to other shops. It also provides a sense of how the frozen yogurt industry is doing.

Froyo Shop Owner Findings

The typical respondent this year owned one frozen yogurt shop and was not part of a franchise. The respondent/owner was also usually the main manager of the business.

The survey found that 63% of respondents said their sales had returned to pre-pandemic levels. As in 2021, their main concerns were rising costs and finding and retaining good employees. Most are satisfied with their soft serve machines and soft serve mix suppliers.

"It hasn't been easy but we've seen that many froyo shops have recovered from the pandemic and dealt with rising costs, a tight labor market, and supply chain shortages," said Susan Linton, IFYA President. "We hope that the survey results will help respondents understand trends and find new opportunities."

Accessing the Survey Results

The full results are available for $150. To order the report or for more information, please contact at info@internationalfrozenyogurt.com.

A limited set of results is available for IFYA members in the members only Resources section of IFYA's website.

About the International Frozen Yogurt Association

The International Frozen Yogurt Association (IFYA) serves as an unbiased source of support and information for current and prospective frozen yogurt store operators. Visit the IFYA website, http://internationalfrozenyogurt.com, for additional information.

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