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America's Boating Channel Will Showcase Global Boat Races and Boating News on Smart TV
High Appeal Boating Themed Videos Will Be Featured in On-Demand App and Linear Channel Now in Development
The announcement was made by America's Boating Channel's Vice President of Business Development, Kathy Strachan, and Melissa Payne, Chief Executive, Blonde Ambitions, which represents numerous sporting properties including several premiere nautical events.
"The coverage of high-profile powerboat racing, along with boating news shows will add impactful video content to our program mix and we are thrilled to showcase H2o Racing, starting with two world class boat races, in both our smart TV on-demand app and linear video channel," said Kathy Strachan.
Melissa Payne added, "The appeal of these races is global and by partnering with America's Boating Channel, we will undoubtedly expand and diversify boat race coverage and boating news programs, bringing them to an even wider audience. The H2o family and I are very pleased that our shows will be featured on America's Boating Channel's smart TV platform to strengthen our reach further into the USA and the Caribbean."
About America's Boating Channel
America's Boating Channel™ is produced for United States Power Squadrons® (USPS) by Lafferty Media Partners (LMP) under a grant from the Sport Fish Restoration and Boating Trust Fund, administered by the U.S. Coast Guard. The service features professionally produced, high-definition, safe boating and boater education videos. America's Boating Channel has been recognized with the National Boating Industry Safety Award as the 2021 Top Marine Media Outlet, and with the 2022 International Boating and Water Safety Summit Communication Award for the top Video Public Service Announcement (PSA) Series. As the premier boating organization dedicated to "Safe Boating through Education" since 1914, USPS is America's Boating Club® – For Boaters, By Boaters™.
About H2o Racing
H2o Racing is the worldwide promoter of leading world championships, sanctioned by the world governing body of powerboating, the Union Internationale Motonautique (UIM). The key to H2o Racing's proven success is its approach based on flexibility and a clear understanding of the diverse and different needs of each client, tailoring the product to suit and meet individual commercial, marketing, and promotional aspirations and objectives.
Emanuela Rota, Communication Director
Public Relations Officer
Page Updated Last on: Nov 07, 2022