REIPrintMail Reveals The Importance of Direct Mail for Real Estate Investors
By: Graphic Connections Group
Jeff Charlton, President of REIPrintMail and parent company Graphic Connections Group said, "For years direct mail took a backseat to digital marketing as the shiny new advertising tool. But recently real estate investors have started to return to direct mail as their primary marketing strategy. Direct mail has been and continues to be the most reliable and consistent method for finding off-market deals you can buy at a wholesale price."
Charlton added that unlike online marketing a mailed piece enables a real estate investor to send their offer directly to the homeowner of a specific property or property type. "All you need is an address, and you can send your postcard or letter right out. It is efficient outreach with better results than with cold phone calling and cold texting."
"Direct mail also helps avoid "digital fatigue". "The United States Postal Service (USPS) says the average household only receives two pieces of direct mail daily whereas an individual receives 157 emails on a day-to-day basis. Email open rates are only about 20% whereas direct mail approaches the 90% range."
There is also a matter of trust, Charlton emphasized. According to Marketing Sherpa, 76% of consumers trust direct mail over other digital channels when they need to make a purchase decision. "Even the younger generations, who tend to live a digital lifestyle, value and trust direct mail over online advertising. According to USPS, 75% of Millennials shared that receiving personalized mailers makes them feel special, and 90% believe direct mail advertising is reliable and trustworthy."
A recent report from the Direct Marketing Association also showed that direct mail is 600% more effective than all other digital marketing channels combined. "Let's face it everyone checks their mailbox. The homeowner will see each piece of mail, it cannot be deleted or sent to junk. In fact, the USPS said direct mail is kept in the homes for up to two weeks. Since there is less competition in the mailbox your mailer will always take center stage."
About REIPrint Mail
REIPrintMail is the premier direct marketing company for the REI Industry. The company specializes in one-on-one coaching, direct mail marketing, lead generation and deal flow for investors throughout the U.S. Owned and founded by a real estate investor, REIPrintMail simplifies effective direct mail lead generation for investors of all experience levels. Sister companies include REIComplete and MortgagePrintMail. The firm is a division of Graphic Connections Group, founded in 1992 by Jeff Charlton, and recognized as a member of the Inc. 5000 for 2022. https://www.inc.com/