Craftmerce, a B2B marketplace for African wholesale products has gotten certified by Good Market

LEKKI, Nigeria - Oct. 19, 2022 - PRLog -- Craftmerce, a B2B digital commerce platform for wholesale African product distribution for the craft industry, makers, and small brands is proud to announce its certification as a Good Market member.

The Good Market is a global community of 2,389 enterprises across 88 countries that have been certified by Good Market as in alignment with its definition of a good business and as part of its mission to build a world where all businesses are good.

As an online marketplace for African wholesale products, Craftmerce aims to create economic opportunities for artisans through access to new markets, receiving payments easily, and customers. The company's platform allows artisans and African vendors to sell their products online with ease while providing them with data-driven insights into their sales performance. In addition, it provides independent retailers with access to high-quality handmade products from across Africa.

"We are delighted to be recognized by Good Market for our efforts towards building a more sustainable future for African wholesale vendors," said Cynthia Asije, Co-Founder & CEO at Craftmerce. "Our mission is to help artisans thrive through access to new markets and customers."

By joining Good Market, Craftmerce has demonstrated that it meets or exceeds the standards set by Good Market's definition of a good business. This includes being transparent about its operations and having an established ethical approach to doing business.

"Craftmerce getting certified will enable us to build a platform that will make African wholesale handcrafted goods more accessible to a greater number of independent retailers and boutiques", said Sarah Odiavbara, Co-Founder & CTO at Craftmerce.  "We believe that making handcrafted goods more accessible will help inspire the African handmade goods movement".

Craftmerce was founded on the belief that good businesses can be profitable, sustainable, and scalable—and that there's no need for us to choose between being profitable or good. We're excited to join the Good Market community and look forward to working together toward our shared vision of building a world where all businesses are good to the people and the planet.

As part of its certification process, www.craftmerce.com underwent an in-depth review that included an assessment of the company's impact on employees and suppliers as well as its commitment to social responsibility and environmental sustainability. The review also assessed if the company's practices align with those of other certified companies around the world.