Lady La Returns to Valley Radio

PHOENIX - Oct. 4, 2022 - PRLog -- Sierra H Broadcasting is thrilled to announce that radio pro Lady La returns to the Valley of the Sun's airwaves, joining heritage favorite, MEGA 104.3 JAMZ! Beginning Wednesday October 5^th, 2022, Lady La will air every weekday afternoon from 3pm to 7pm on KAJM-FM, a Sierra H Broadcasting station. James Rivas, aka "The Manic Hispanic," moves to mornings.

John Candelaria, Director of Content for KAJM FM in Phoenix shares, "Lady La is a great ambassador for Mega 104.3. As a unique, multi-platform talent, her social media philosophies, passion of culture, and deep understanding of our market makes her a great fit. La is an Arizona native, graduate of Arizona State University and from a military family, which embodies Sierra H Broadcasting's Veteran Founded values and commitment to live and local. With the rebrand of Mega 104.3, we continue our local dedication with moving James Rivas to mornings. James Rivas hosted mornings for Mega years ago with great success. His strong name recognition and local connections will benefit our programming and sales initiatives. It's exciting to have local, homegrown talent on MEGA - the radio station they both grew up listening to."

Phoenix fans are as devoted to Lady La as she is to them. Her life journey is truly inspirational. La started as an intern at Power 98.3 in 2004, where she soon joined The Morning Nuts team. By 2010, La moved to CBS radio, earning a solo position in mornings at 101.5 as The Lady La Show, until moving to iHeart Radio at MIX 96.9, and KISS FM afternoons from 2017-2020. Lady La has always shown dedication to Phoenix as an entrepreneur, volunteer, and successful business owner. Her mantra is to live every moment with gratitude: "I am looking forward to being back on the air with Mega 104.3 Jamz. As always, I am forever grateful to be a part of Phoenix and the fabric that makes this city so special. I never take for granted the opportunity to connect with my city via the airwaves, and being on this heritage station I grew up with is an honor."

James Rivas states, "I'm looking forward to returning to mornings; I can't wait to wake up Phoenix, have some fun, and engage with MEGA's loyal fans!"

KAJM MEGA 104.3 is locally owned and operated by Sierra H Broadcasting, veteran founded and headquartered in Phoenix, Arizona. Sierra H is committed to delivering quality local content, entertainment, and service to the diverse Phoenix Market, while providing results for its clients. For more information, please visit https://www.mega1043.com/