Cleaffer Craft - Making Luxury Affordable

Cleaffer Craft is fastest growing brand in Home Décor and Soft Furnishing Industry.The company spoke about its expansion plan for 2023-24 today. It is expanding its geographical reach in domestic as well as exports markets soon.
DELHI, India - Sept. 30, 2022 - PRLog -- Founded in 2015, Cleaffer Craft is producing beautiful home décor products with vibrant textiles designs. Cleaffer is one of the known names in India's bed, bath Linen, and soft furnishing Industry. With over 300+ products developed in-house, Cleaffer Craft has 4 different brand collections in Bed, Bath Linen, and Soft Furnishing products. The Optimos Collection focuses on Bed Linen products that include bed sheets, comforters, duvet, duvet covers, bed runners, etc. whereas TerryCo collections and Elegancy collections cater to bath towels, hand towels, face towels linen, and soft furnishing products such as cushion and cushion covers, curtains and sofa upholstery or sofa material C'Rugs collection has a wide range of flooring products such as rugs and carpets, etc. Besides focusing on the domestic market, Cleaffer has been servicing the hotel industry in the Middle East and African region.

Cleaffer has branded itself as a mass-market product company that focuses on the middle-class to upper-middle-class demography. Cleaffer Craft products are available in more than 600 outlets across North India. The company is looking to build a strong presence in South and East India in the years 2022 and 2023. The company is in the process of appointing distributors in South as well as East India to make it a strong presence in these territories. It has a plan to develop over 2000 outlets by the end of the year 2023.

Recently, the company has gone for an online e-commerce presence, the model for e-commerce is a unique model and perhaps introduced for the first time in India. The supplies and fulfillment of the orders will be done directly by Cleaffer's nominated outlets. The supply chain of the same will be maintained at the centralized level. This unique proposition will help Cleaffer gain more trust and confidence from its authorized outlets.

The future of Cleaffer is to move into Exports markets and its manufacturing plant in Panipat, Haryana has already geared up for Exports Sales. The Expansion is on the trot and Cleaffer is planning to have its first plant developed in southern India soon.

The management confirms that they are also gearing up for external equity funding and they are in talks with a few companies for PE placement. For more information, please visit

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