The S3 Agency Awarded "Best of Show" by New Jersey Ad Club
At the 54th annual "Jersey Awards," S3 took the highest honor for their Tetley Tea campaign
By: The S3 Agency
S3 also received the other highest level of recognition during the awards ceremony: the "EDGE Award" from OUTFRONT Media, one of the Jersey Award's major sponsors. As per OUTFRONT, the EDGE Award is "awarded to the company whose overall work has been deemed the most creative and innovative."
"We are equal parts thrilled and grateful to have received both of these amazing awards from the NJ Ad Club and OUTFRONT, especially given the high caliber of work we saw on display from our fellow entrants," said Denise Blasevick, CEO and Co-Founder of The S3 Agency. "As a brand-first digital agency, S3 is committed to creating campaigns that differentiate and amplify our clients' brands at every engagement point. Having our approach recognized like this by our industry is incredibly meaningful to our incredible team."
The Tetley Tea "Pet PersonaliTEA"
"Tetley's Pet PersonaliTEA campaign was a truly clever approach, brilliantly executed by The S3 Agency as a way to bring our distinctive British Blend characters to life – by simultaneously educating consumers about our new range of premium teas while celebrating their pets' unique personas," said Sneha Balasubramaniam, Head of Marketing and Innovation at Tata Consumer Products, where Tetley Tea represents one of many fine portfolio brands. "Our core shopper engagement was high throughout the entire campaign, and we enjoyed bringing some fun back to the black tea category."
In addition to the "Best of Show" and "Creative EDGE" awards, The S3 Agency took home "Best of Public Relations," "Best of Social Media," and multiple First Place and Second Place trophies for their work on behalf of a wide range of clients.
For more information about The S3 Agency, please visit theS3agency.com. For more information about the New Jersey Ad Club, please visit njadclub.org.