Benefits of Business Intelligence in Mobile Apps

GURGAON, India - Sept. 19, 2022 - PRLog -- Imagine a mobile app that learns about its users' preferences, behavior patterns, likes and dislikes, and decisions before customizing itself to them: For instance, a news app might automatically turn off notifications and activate vibration mode when the user is using his laptop. Or a sports app that automatically updates the user's home screen with a live cricket score (rather than a football score).

Imagine a user entering a mall, visiting the showroom of his favorite shoes, and then suddenly receiving a notification on his phone about a 50% discount that is only available to her. Due to business intelligence in mobile apps (, this is now a reality rather than fiction.

Let's examine why it's essential for success.

1. Intelligent Information Gathering

Business owners can streamline and adapt information collecting based on their own business needs with business intelligence in mobile apps. Analytics is a great illustration of the kind of Business Intelligence that may be customized for your company's goals.

2. Making Wise Decisions

The management may make wise judgments, frequently in real-time, using the selected and processed information. For instance, if you are aware that the majority of app users are now looking for a specific brand of clothing, you can immediately take advantage of this knowledge and stock up on that brand's goods to ensure prompt and timely deliveries.

3. Competitive Advantage

Mobile and digital organizations can have a distinct competitive edge with correct information at the right time since they are aware of their flaws, deficiencies, strengths, and weaknesses based on hard data and business intelligence.

4. Increasing Productivity

Business Intelligence has the potential to significantly increase productivity for both users and the developers of mobile applications. With the use of business information, the app will better understand the user and modify its operations to better meet their specific requirements.

Ikokas designed and delivered a mobile app for a meal plan subscription service. It created an interface that is easy to navigate and allows the users to save recipes for future use. The UX UI of the app was designed in such a manner that makes user transactions a breeze on the platform and customers could easily select the type of plan they want to opt for.

5. Amazing Customer Satisfaction

This advantage is now unmatched and superlative: Client satisfaction is the cornerstone of all successful businesses and using Business Intelligence, you can guarantee outstanding customer pleasure regularly.
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