Purity Coffee Farms Montebonito, Colombia: Where They Will Make Every Decision Based on Health
Purity Coffee carries on their mission to produce the most healthful and sustainably produced cup of coffee backed by science with the purchase of their own farm "laboratory".
By: Purity Coffee
GREENVILLE, S.C. - Sept. 15, 2022 - PRLog -- Purity Coffee's unwavering commitment to produce the world's healthiest coffee continues with the purchase of a coffee farm in Colombia. This recent investment will enable them to improve upon their standards for health-focused coffee through research and testing at the farm level. Their goal? Impact the beneficial compounds delivered to your morning cup, and in equal importance benefit the planet.
Purity Coffee has perfected their sourcing, roasting, and overall production processes to position themselves as a leading producer of health-conscious coffee. Owning their own farm will now enable them to further elevate their exacting standards for healthy coffee. Their plan? Test different cultivars, experiment with various microorganisms and organic supplements within the soil and see which types of shade trees and indigenous flora have the most profound positive impacts on how their coffee is grown. Purity Coffee will also study the influence various insects and wildlife can have within the coffee farm ecosystem.
In their announcement, Purity Coffee founder and CEO, Andrew Salisbury says, "We'd made tremendous strides in the pursuit of producing the healthiest coffee possible based on the best coffee available to us but wondered what could happen if we had more control over how our coffee was grown. Buying the farm allows us to experiment at the soil level, testing different organic inputs, working with various cultivars, keeping copious records, and learning what makes a difference through our own research and testing. By next year, I'm hoping we can influence the levels of healthy compounds and chlorogenic acids which are contained in our coffees."
Andrew continues, "Most coffee grown worldwide is produced based on practices that prioritize taste, profit, or both. We know that coffee grown the right way tastes fantastic, but we want to go beyond the standards of today and pursue what is possible when it comes to how we may be able to maximize the healthful properties of our coffees."
Purity Coffee makes it possible for the average consumer to reap the maximum benefits of coffee. In addition to being free from contaminants such as pesticides, mold, and mycotoxins, their coffees are Rainforest Alliance and Smithsonian Bird Friendly certified, the environmental gold standard for sustainable, shade-grown coffee. Purity Coffee is currently produced on regenerative organic farms, meeting the highest standards in the world for soil health, animal welfare, and healthy communities.
About Purity Coffee
Purity Coffee is a purpose-driven company founded in 2016 by Andrew Salisbury that's on a mission to improve people's health through one of the world's most highly consumed beverages, coffee. Coffee is a known superfood with countless health benefits but, ironically, most of the coffee that people consume daily is stripped of these benefits. Purity Coffee's specialty-grade organic, mold-free, antioxidant-