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The SEO Works appointed to lead SEO strategy for Fashion Retail Academy
By: The SEO Works
Fashion Retail Academy (https://www.fashionretailacademy.ac.uk/)
The academy was established in 2005 by four founding partners (including household names such as Next and Marks & Spencers), and has been supported by the UK government in conjunction with these partners to allow Fashion Retail Academy to achieve the reputation that they have today.
Following on from a domain migration, Fashion Retail Academy were in need of extensive technical knowledge to assist them in navigating the after effects that a migration can bring. This led them to approach The SEO Works for guidance on regaining any lost ground from the move and also furthering their visibility online from where it once was.
After the initial interest from Fashion Retail Academy, the SEO team carried out an in depth website audit to help identify areas that needed attention. The results of the audit were then presented in a competitive pitch process which impressed the academy so much that they decided to go ahead with the proposed strategy from The SEO Works.
"After redesigning our website in 2021, we partnered with The SEO Works to increase our organic traffic and reach more prospective students. In the last few months, we've already seen huge successes, including our 2022 Clearing Campaign. Our website reached a top 5 spot on Google's SERP for all our targeted keywords, which has contributed to a significant increase in our UCAS Clearing applications this year," said Elizabeth Willis, Marketing Communications Executive at the Fashion Retail Academy.
The structure of said strategy will begin with a total focus on the technical performance of the website to ensure required standards are met. Once complete the SEO team will shift their attention onto content within the website itself to build relevance for keywords, with a goal of improving search visibility.
"Our portfolio of clients in the education sector has been one of notable growth recently, so we are very excited by the opportunity to lead a strategy for a college as prestigious as Fashion Retail Academy. We believe that our team here will be the best option to make sure we deliver extraordinary results and obtain the visibility level that Fashion Retail Academy desire" said Alex Hill, Sales Director of The SEO Works.
The SEO Works specialises in SEO, PPC, Digital PR, Web and Paid Social advertising and has many clients within the education sector, including Cambridge Online Education, The Source Academy, IPAG Business School, Edge Hill University and Maudsley Learning.