The Power of Zero Redefines US Energy Drinks
Clootrack Study Reveals the Power of Zero Redefining the US Energy Drink Market
By: Clootrack Software Labs Private Limited
Claymont, Delaware, September 9, 2022 / - A significant number of US consumers are shifting towards zero-sugar, zero-calorie, zero-caffeine energy drinks, and their numbers are growing. Zero-format drinks appeal to most consumers, as they can be consumed without guilt. This aspect was found in the Clootrack study (https://www.clootrack.com/
Consumers are making a healthy choice in seeking sugar and caffeine-free energy drinks, as they look for improved mental clarity, alertness, focus, better athletic performance, weight reduction by delaying fatigue, and improving coordination. Their focus on health, fitness & well-being is impacting the dynamics of the beverage industry.
The highly competitive US energy drink market was valued at $14.30 billion in 2020 and is projected to grow to $21.01 billion by 2026 at a CAGR of 6.87%. The sales of energy drinks increased by 26% between 2017 and 2021, as per Statista (https://www.statista.com/
As per the Clootrack study, the increase in the volume of customer reviews corresponds to the growing sales. It has shown a rise of 36% between January 2020 and June 2022. Brands mentioned by the customers in the study include Alani Nu, Aspire, CELSIUS, Crystal Light, EHP Labs, Gatorade, Monster Energy, Red Bull, Rockstar, V8, Zevia, and ZOA.
Key Findings from The Energy Drinks Customer Experience Study:
Dan Gingiss (https://dangingiss.com/
Download the complete energy drinks insights report here. https://www.clootrack.com/
Madhu Manjunatha C. S.