Luminary Software is Ready for Google's Quiet Roll-out of its Helpful Content Update

SASKATOON, Saskatchewan - Sept. 2, 2022 - PRLog -- Google will bring a new search algorithm update this month called 'helpful content update' and Saskatoon web design company Luminary Software believes that it is going to be the most significant update since Panda roll out in early 2011.

This update will penalize websites having a rather high amount of rambling and unhelpful content. Such content is typically stuffed with keywords and is scripted primarily for search engines without focusing on what humans expect from a webpage.

The algorithm update's purpose is to give better quality content to people who use Google to reach websites. Besides pushing down the rankings of the platforms having poor content, the search engine will also reward the ones that genuinely help users with information they seek.

Searchers feel annoyed when they reach unhelpful websites that are found high up in search rankings, simply because they were engineered to rank well through blackhat SEO practices.  Google's algorithm update will address this problem by downgrading such portals and improving the ranks of ones that were designed and are regularly updated for humans.

As per Google, this update will be a part of its other ongoing efforts to eliminate low-quality content and make it simpler to find what matters to users. Although the helpful content update does not intend to target any specific category of websites, the verticals that need to be more careful include online learning, media and entertainment, e-commerce and technology services.

It implies that if Google finds a high quantity of unhelpful content on any page of the concerned website, it will be penalized even if it has other pages with content produced for real visitors. Website owners will have to completely remove unhelpful content (designed only for search engines) to avoid the penalty.

As a company with an experienced team of Saskatoon web developers (, designers and content writers, Luminary Software feels that this update was indeed necessary in a digital-first business world where companies must understand what their customers need and fulfill their search for relevant content effectively. With its consistent focus on keeping content quality-rich and user-centric, the company has warmly welcomed the update.

About Luminary Software Corp

Based in Saskatoon, Luminary Software is a digital-first marketing company offering a range of web marketing solutions across industries. With in-depth knowledge of website design and development, SEO and SMO technologies, it builds portals that are easy to navigate conveying unique brand image.

The company keeps up with changing search engine algorithms to ensure the best rankings for customers' websites. Working for businesses of all sizes including startups, Luminary Software tailors its services to their actual needs and helps them achieve measurable returns on web marketing.

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