Smartify Media To Support Global Refugee Organization Through Delivery of PSAs

VIENNA, Va. - Aug. 31, 2022 - PRLog -- Smartify Media, a digital out of home and in-retail digital advertising platform, today announced that it will be providing inventory for the running of PSAs in support of HIAS, a global refugee organization, across its media network.

The PSAs, appealing for donations to aid refugees from the Ukraine, Afghanistan, the U.S./Mexico border and across Latin America, will appear on Smartify Media screens in Atlanta, Austin, Boston, Chicago, DC, Los Angeles, Miami, New York City, Philadelphia, San Francisco and Tampa.

Smartify Media operates and manages programmatic advertising across a variety of Digital Out of Home platforms, including in-retail venues and EV charging stations, as well as a network of storefront displays across multiple verticals, including retail, gym, QSRs and cafes, grocery and convenience stores, liquor, and health and beauty salons throughout the U.S.

"As a refugee, I have a unique appreciation for the challenges that those seeking a better life face, especially those from areas of the world that are undergoing particular hardships at this time," says Oleg Vyadro, President and Founder, Smartify Media.  "For more than 100 years, HIAS has helped refugees from around the world, and we are pleased to do what we can to aid their efforts and help generate support for those coming to this nation to rebuild their lives."

"All of us at HIAS are proud and excited that Smartify's innovative store-window PSAs will generate support for our response to the refugee crisis in Ukraine, and also for our campaigns to assist millions who have been displaced in other parts of the world -- including people who are being resettled in the U.S., and those seeking asylum on our southern border," said HIAS vice president for development Miriam Feffer. "We thank Smartify President and Founder Oleg Vyadro for building on his own experience as a refugee once helped by HIAS to support our work today, both with this advertising initiative and with the Odessa Forever Foundation's partnership with HIAS to help refugees secure residential leases."

Vyadro, a native of Odessa, Ukraine, came to the United States with his family as a refugee in 1978.  He is the founder of the Odessa Forever Foundation, established in 2022 to fund, develop and sustain a comprehensive resettlement and family re-unification platform for Ukrainian refugees impacted by the war. The Foundation is working with HIAS on a Property Guarantee Fund, which will finance guarantees for refugee residential leases.