Wayne Moulton Named Vice President ANZ at Hoppr
"His three decades of global experience working with the most innovative brands in the telecom, media, and technology sector will be invaluable as Hoppr introduces compelling technologies and business models that will generate new revenue streams for network service providers and pay-TV operators," says Daoud.
Moulton is tasked with establishing partnerships across Australia and New Zealand to develop digital advertising business models for network service providers.
"Network service providers (NSPs) and pay-TV operators in the ANZ region have a unique opportunity to tap into profitable relationships with the rapidly growing digital advertising community. Brand managers and advertising agencies are swiftly coming to the realization that network service providers and pay-TV operators represent one of the most effective ways to target individual groups and curate their viewing experiences,"
The Hoppr value proposition, he adds, comes at a time when many telecommunications organizations face major challenges in maintaining their bottom line.
"Today's leaders are focused on delivering growth in marketshare and increasing profit back to shareholders. Hoppr's innovative solution provides an opportunity for NSPs and pay-TV operators to leverage the fact that they own and control the user interfaces used by subscribers to discover and enjoy the entertainment they want. My mission is to work with providers in this region to help them harness value already built within their own customer base," says Moulton.
Hoppr's world-leading advertising framework allows NSPs and pay-TV operators in the ANZ region to monetize their relationship with subscribers without impacting the customer experience.
Hoppr is an award-winning Australian advertising company which has previously won Gold for advertising innovation in the Stevie Awards, as well as the Australian Business Awards for Innovation.
Hoppr offers network service providers and pay-TV operators a flexible, cost-effective solution for generating new revenue streams. Hoppr achieves this by providing advertisers and brand managers with targeted access to NSP and pay-TV subscribers through a wide array of digital advertising formats (including interactive ads, video ads, interstitial full screen ads, native display ads, and more).
Hoppr's solution makes it possible to deploy advertising at scale without requiring NSPs and pay-TV operators to modify their underlying technology stack. In so doing, Hoppr enables advertisers and brand managers to reach Connected TV audiences in a targeted manner by offering the right product to the right subscriber at the right time.