Half of Gen Z Students Question Whether College Is a Worthwhile Investment According to New Research
Study Shows Most High School Students Start Preparing for College Before 10th Grade
By: Modern Campus
It explores the expectations high school students across the United States face when preparing for college—and how these factors influence their decision to choose a college.
What's clear is that Gen Z students prioritize return on their investment when exploring college or university pathways. Two thirds of survey respondents said they expect to be ready for the job market upon graduation, and almost half expect to have a job offer as soon as they graduate.
The report also explores how early high school students start thinking about college, and how far they're willing to travel for higher education. The study found that college and university websites are students' primary sources for research.
Additional Key Findings
While academics and cost are the most important priorities regardless of age, 9th graders are particularly interested in community life, activities and athletics. Similarly, 10th graders are more interested in college rankings than any other age.
To explore Serving the Virtual Consumer: Exceeding High School Student Expectations in 2022 in greater detail, visit: https://resources.moderncampus.com/
Between January to the end of February of 2022, high school students from all over the U.S. were invited to participate by PLEXUSS. 1,025 completed responses were received.
Almost half of the respondents were in 12th grade, more than three fourth were from public schools and one third were from southeast. 72% respondents were female and 65% first-generation students.