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Toying Around – Kookyloos and T-Racers Debuts at the Summer Toy Festival
Kookyloos and T-Racers showed off killer new collectibles before the show even started
By: Yardstick Marketing
The Summer Toy Festival is one of the largest toy festivals in Jeddah and the world, with over 40 international toy brands and over 25 activation corners under one roof.
Magic Box International, also known as Magic Box Toys is a publisher and manufacturer of children's collectible products. Magic Box International, founded in the early 1990s and headquartered in Barcelona, Spain, has become a brand name recognized by children throughout Europe and, increasingly, in markets around the world, with five different brands catering to different age groups under its umbrella. The company that created GoGo Crazy Bones, Zomlings, and the first Spice Girls photo album has a proven track record of creating trends and inventing new concepts.
"Magic Box is constantly striving to bring fans imaginative new ways to extend and celebrate Kooky Loos and T-Racers' most iconic characters. The Kookyloos and T-Racers' toy lines are a passion project for us. We're all huge fans of the collectibles, so launching them at the Jeddah Summer Toy Festival seemed like a natural fit" said Yaman Idlbi, Commercial Director of Jazeel Distribution.
Jazeel Distribution will soon distribute the Kookyloos and T-Racers toy lines through their retail partners in UAE and GCC.
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