Overview of Q – Commerce in 2022: An Era of HyperFast/Last- Mile Delivery

CHENNAI, India - July 18, 2022 - PRLog -- The generation we live in is clearly, 'Luxury To All'. Technology is now within everyone's easy reach. Smartphone and internet penetration are paving the way for e-commerce services via apps and other digital touchpoints. But the last decade has seen a massive shift in consumer behaviour where a myriad of home/corporate services is expected to be delivered with the clap of a pair of hands. There calls the birth for a quick-commerce / on-demand delivery!

Our lifestyles have taken a drastic shift and modernised and this business of q-commerce and hyperlocal delivery is undeniably skyrocketing. The emergence of E-commerce had many driving factors like the Shop from home comfort, Planned Deliveries, customised food delivery, event management as a package, housekeeping excellence and more. The Covid-19 pandemic has been a huge factor in normalising this modernised lifestyle. But due to this newer trend of q-commerce, there has been a tangible supply chain disruption.

Quick commerce is the golden child of E-commerce where delivery of consumables/goods is expected within a span of 30 to 45 minutes with a currently nominal delivery charge. Swiggy and Dunzo, zepto, Instacart, Gorillas,  and Blinkit are some of the key players in this new ground. There are crucial growth drivers for the rise of the quick commerce market and they are, consumer behaviour from value seeking to convenience seeking, small-sized purchases compared to wholesale/bulk purchases, unplanned ordering behaviour and the Covid-19 Pandemic.

India's quick commerce sector is expected to grow 10-15 times in the next five years to become a $5 billion market by 2025, according to new reports by a consulting firm called RedSeer.

What's the Need for Speed?

Remember Aladdin and the genie? Aladdin randomly orders and Genie magically brings in everything with a swirl and a finger snap. Expectations have risen. Business strategists feel, "Speed is a crucial differentiator and pioneers of e-commerce are already addressing this need". BlinkIt literally means we give you stuff in the blink of your eye. Grofers elevated to Blinkit (https://www.roamsofttech.com/grocery-delivery-app) promising 10 minutes of grocery delivery. Although this trend was trumpeted majorly in food and grocery deliveries it will soon be adopted for other essential services as well. Meanwhile, the rates of these services are expected to surge.

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