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Real Estate Staging Cannot Be Overstated
Sellers who stage their property reap a number of advantages compared to sellers who do not. Not to mention, it also benefits buyers in a fairly profound way.
By: Coldwell Banker Schmitt Real Estate
The importance of home staging really materializes in some key statistics. For instance, a professionally staged home sells on average for 25% more than its non-staged counterpart. What's more, a home that is staged will sell in 73% less time than those without staging. But, that's not all. The average cost to stage a home generally ranges from $400 to about $1,000. And, that investment pays off big time. A full 85% of staged homes sell for as much as 5% and up to 23% over their listing price.
What's more, experienced listing agents report a 1% to 5% increase in their initial asking price for a stage property because it brings so much beauty and flows to a home. In fact, some of the most successful listing agents, around 30%, make staging a prerequisite to putting their clients' houses on the market. They do this because it gives the home its best visual representation through listing photos.
What is surprising to most people outside of the residential real estate industry is that home staging doesn't just benefit sellers, it is almost equally advantageous to buyers. This is due to the fact that statistically, only one person in 10 can imagine a property in a way other than it is presented. Moreover, it only takes 7 to 10 seconds for individuals to form an impression of a property, and therefore, staged homes tend to capture the eye. Even better, a full 86% of potential buyers report that it made it easier to visualize a property's best highlights when it is staged. This is collaborated by the fact that 77% of buyer's agents say that a staged home makes it far easier for their clients to imagine living in the property.
As you can see by these statistics, real estate staging is incredibly advantageous for both buyers and sellers. Staged homes sell in less time, for more money, and produce a nice return on investment.
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