The Ascott Limited opened the first lyf hotel in Australia in May

MELBOURNE, Australia - June 30, 2022 - PRLog -- The Ascott Limited introduced its co-living hotel brand 'lyf' to Australia with the opening of lyf Collingwood in May this year.

lyf - which stands for 'live your freedom', pronounced life - is a 'next generation' hotel concept designed to foster a sense of community among guests lodged at these Collingwood serviced apartments (https://www.discoverasr.com/en/lyf/australia/lyf-collingwood-melbourne/apartment) through features such as a communal kitchen, shared workspace, launderette, social space and more.

lyf Collingwood Melbourne (https://www.discoverasr.com/en/lyf/australia/lyf-collingwood-melbourne), launched on the 14^th of May 2022, features 105 studio rooms, including studio and two-bed offerings, custom-designed to suit both leisure and corporate travellers.

"The opening of lyf Collingwood signals the start of a phase of growth for The Ascott Limited in Australia, following the successful integration of the Quest Apartment Hotels brand into the business," said The Ascott Limited Managing Director – Australia, David Mansfield.

"We see great opportunity for expansion across key gateway cities in Australia, especially for our globally successful Citadines Apart'hotel and lyf brands and we are currently working with a number of interested parties on both management and franchise models."

lyf Collingwood Melbourne is intended to be a space where leisure and corporate travellers can mix – offering a networking lounge, free barista-made coffee for Ascott Star Rewards Members, high-speed Wi-Fi, a communal kitchen and a laundry space complete with old-school arcade-style game machines.

The lyf Residence Manager, Shermaine Chong mentioned, "Start-ups and technopreneurs don't just want a conference room — they want fun, creative spaces, and the opportunity to explore. They want to bond and network organically".

"Guests don't just want a room and a shower. They're looking to connect with like-minded people. They want a team who can help them really discover the fabric of a neighbourhood — the secret bar, the pop-up restaurant, the late-night comedy gig. Our guests want authenticity and community — they want somewhere to stay that is much more than somewhere to sleep."

The hotel – which includes a 24-hour reception staffed by 'lyf guards' – is also pet friendly with the 'CollingWOOF' package (https://www.discoverasr.com/en/offers/collingwoof-canines) offering canine guests a bed, blanket and food bowl plus a welcome pack including a treat and toy.

For more information and details, visit: https://www.discoverasr.com/en/lyf/australia/lyf-collingwood-melbourne

MEDIA CONTACT:

Johann Khairi

Manager, Brand & Marketing

The Ascott Limited.

Email: johann.khairi@the-ascott.com

Tel: +6591807776