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7 Student Housing Marketing Strategies to Attract Student Renters
When students look for housing, they consider many things. However, before getting to the actual location, the marketing needs to be top-tier.
By: show My Property
Even though there are many students, property owners still need to do enough student housing marketing. Most of these students are getting out on their ownfor the first time. So, they need housing that provides a homely feel and is conveniently located. (Among many other nitty gritty details)
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The Marketing Strategies
More and more students are leaning towards non-student housing. After all, most hostels are limiting and have strict rules. As a result, many college students prefer other housing alternatives.y.
Since most students are on the internet, they look for available properties online. Thus, you want your property to stand out. Show students how you will ease the stress of household electronics, furniture, and internet.
Today, chatbots are the in-thing. So, ensure your website has a chatbot to engage potential customers when the leasing agent is out of the office. You save time and avoid losing clients. Of course, chatbots won't answer all the questions, but they handle the most basic, allowing enough time for the agent to get in touch.
Constant testing ensures you get marketing right. Firstly, find out what your clientele wants. Students' needs change time and again. Therefore, you must keep up and establish what attracts students to houses.
To achieve this, use Show My Property to work on virtual housing tours and new technologies
Marketing for student housing is impossible without social media. Besides, college students are typically aged 18 to 23, and they spend most of their time online.
Getting students is one thing. However, retaining them is a different story. Holding parties and or events on your property increases student interest in your space. After all, you will become popular for throwing events.
Most property managers are strict about changing the outlook and floorplan of living spaces. However, small changes make a huge difference. Of course, you won't take down walls or put up new ones. However, refurbishing furniture, adding a fresh paint coat and switching up the arrangement work perfectly.
7. Use Pinterest
Pinterest is an excellent platform to display your accommodation facilities for first-year students.
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