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Was it News or Advertising? Here are 12 questions about The Slippery Slope of Native Advertising
Attention Media Companies: Here are 12 questions that people might ask about the slippery slope of "Native Advertising." (Native Advertising is also called "Branded Content," "Sponsored Content," "Advertorial" "Publishing Partner," etc.)
By: R.M. Barrows, Inc. Advertising
"As a media company, your own company might already have plans and policies in place for pitching and accepting native advertising, and your company is also likely to run into some credibility questions when your own audience and the audience of some of your competitors might question the validity and veracity of some of the news content in your own media," says Barrows.
"So, in a media environment where editorial content may wind up going to the highest bidders, there are some very interesting questions that you might have to deal with regarding native advertising, especially from skeptics of native advertising."
HERE ARE SOME OF THE QUESTIONS THAT PEOPLE MIGHT ASK:
1) Can you send me a rate card for your native advertising opportunities?
2) How much do I have to pay for page one? What other pages are available and how much?
3) Who has the final edit?
4) To whom should I write out the check...or would you prefer it in cash?
5) If I am advertising a movie, how much do I have to pay for a good review?
6) If I am in the restaurant business, can you give me a great review and write up some bad reviews about some of my competitors?
7) If I am a lawyer, I would like to tell you why my client is innocent.
8) If I am a politician, how much will it take for you to endorse me?
9) How much is my competitor paying you for their native advertising?
10) Should I call you or will you call me? And whom do I call, the Editor, the Publisher or the Sales Manager?
11) Who gets the commission, the salesperson or the editor?
12) Which articles were legit and which articles were paid for, and how will I know?
"Indeed, native advertising could become a very slippery slope with a lot of unwanted side effects," says Barrows, and in addition to exploring the possibilities of experimenting with native advertising, your company might also be interested in taking a look at several proposals he has developed for some new and unique projects and promotions that could generate tremendous advertising revenues for media companies.
For more information, contact Robert Barrows at R.M. Barrows, Inc. Advertising and Public Relations at 650-344-4405.
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Page Updated Last on: Jun 26, 2022