Target your marketing efforts.
- July 5, 2022
-- After surveying over 2,000 homeschool parents and analyzing their responses, The Old Schoolhouse®
found that homeschool teaching styles shifted remarkably during the last year. Notable changes and specific findings have been compiled into a 150+ page 2022 Homeschool Market Survey Report.
This detailed study unveils the buying preferences and demographic makeup of homeschooling families in the post-pandemic market. It highlights critical changes over the past 12 months and reveals what today's homeschool families actually
want and how they decide what to purchase.
"Dramatic changes in homeschool popularity should drive dramatic changes in advertising. Our report is a major service to vendors seeking to understand homeschoolers in 2022," explained Gena Suarez, who has been publishing The Old Schoolhouse® Magazine
for over two decades. "It gives vendors the opportunity to listen to families and ultimately serves to connect parents with the products and services they want for their children." The 2022 Homeschool Market Survey Report
shows how often families purchase curriculum, what they look for in curriculum choices, and even optimum product and service pricing that appeals to the majority of homeschooling families. Additionally, the report reveals answers to precise questions such as What is the influence of social media on homeschooling families?
and Where do parents look for advice and information when choosing curriculum?
Suarez added, "There are many businesses, large and small, who have put their hearts into products homeschoolers will love—if
they know about them. This report helps companies find out exactly how to inform the homeschool community that their products exist and just how to get those products into homes and put to use."
Further information on how the new 2022 Homeschool Market Survey Report
can help vendors place their products into the hands of today's homeschoolers can be found at: https://tosmediakit.com/2022-homeschool-market-survey-report
About The Old Schoolhouse®
The Old Schoolhouse®
is a privately held corporation that publishes the industry-leading homeschool education print magazine, The Old Schoolhouse® Magazine
, as well as hundreds of books and planning support tools for homeschooling families. SchoolhouseTeachers.com, a division of The Old Schoolhouse®
, supports over 9,000 member families with more than 400 courses for preschool through high school, as well as educational videos, World Book Online, transcripts, report cards, planning tools, and recordkeeping. Established in 2001, The Old Schoolhouse®
is focused on providing high-quality, encouraging, affordable solutions for homeschooling families.