Emerging "Creator Economy" Raises Expectations for Audio Experiences

By: BizTechReports
Xperi Creator Economy
Xperi Creator Economy
SILVER SPRING, Md. - June 22, 2022 - PRLog -- Xperi Media Day Wrap-Up (xperi-insider.com) -- The past decade has seen the emergence of a "creator economy" that is elevating quality expectations of user-generated content. It is a trend that accelerated during the pandemic, as consumers around the world leveraged home connectivity and access to affordable high-quality consumer electronics to enhance their personal and professional lives.

It is one of the latest examples of how consumers are no longer trading cost, or convenience, for quality in business collaboration, online gaming and content creation activities.

These were among the conclusions of a breakout session on consumer electronic trends during the recently held 2022 Xperi Media Day event. The event, moderated by Greg DeCamp, director of mobile at Xperi, featured insights from Andrew Coonrad, head of product software for gaming at Logitech, and Matt Byrne, general manager of consumer electronics at Xperi.

A record number of "prosumers" — consumers with professional responsibilities or ambitions — is creating demand for a new category of competency across a range of markets. In addition to reading, writing and working with numbers, meeting personal and professional goals for many consumers is increasingly tied to producing and managing high-quality digital content. As a result, people are now as likely to develop expertise in working with digital multimedia technologies as they are to mastering the operations of word processors and spreadsheets.

According to Byrne, there are more than 190 million content creators in the world today. A whopping 40% of consumers are guided in their buying decisions by an increasingly professional "influencer" community. The level of professionalism exhibited by influencers is directly tied to the experiences they share with their audiences. This, in turn, is a function of the tools they use to capture and deliver high-quality content.

Cutting-edge audio technologies are a critical factor in this equation. It represents an exciting and rapidly growing market that is redefining how consumer and professional-grade tools are defined.

The trend is leaving an indelible mark on how partners in the consumer electronics ecosystem, such as DTS/Xperi and Logitech, work together to meet consumer expectations for quality and ease-of-use.

According to Coonrad, effective digital communications — especially audio — are now seen as critical for modern productivity. Beyond content creation, high-quality sound is tied to overall value creation. It is impossible to be productive if distributed teams, working at the office, in their homes or on the go, if people cannot hear and understand each other.

To read the full post-event report, visit:


To view the Xperi Solution Showcase session on demand, visit:

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