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New Study Projects Mobile AR Revenue to Reach $36.26 Billion by 2026
ARtillery Intelligence publishes its five-year mobile AR outlook.
Enterprise productivity is the leading revenue category in 2022 ($6.7 billion), followed by advertising & marketing ($4.1 billion) and commerce enablement ($1.5 billion). Advertising & Marketing will be the leading mobile AR revenue category by 2026 as brands continue to recognize AR's ability to demonstrate products in visually-immersive and conversion-boosting ways. AR commerce-enablement software will be driven by similar factors.
"Several of these mobile AR revenue categories represent what we call AR as a Service, which are SaaS-like offerings that enable companies to build AR experiences,"
Mobile AR revenue growth is also driven by a large installed base of AR-enabled smartphones. This total continues to grow as smartphone replacement cycles phase in AR-capable devices. The greatest AR compatibility is estimated for web AR (3.15 billion units), followed by Meta's Spark AR (2.86 billion units) and Apple's ARkit (1.37 billion units). Among platforms, the most potential is held by Snap's ongoing AR focus, TikTok's early efforts, and Google Lens.
"TikTok is the wild card, with rapidly growing global usage but relatively underdeveloped AR," said Boland. "Its recent AR creation platform, Effect House, will amplify its AR scale and monetization potential, just as creator platforms did for Snap and Meta. Visual search, led by Google Lens, will also gain ground in later years, driven by utility, frequency, and natural monetization – just like web search."
Mobile AR Global Revenue Forecast, 2021-2026 is available to ARtillery PRO subscribers, and more can be previewed at https://artillry.co/
About ARtillery Intelligence
ARtillery Intelligence chronicles the evolution of spatial computing, otherwise known as AR and VR. Through writings and multimedia, it provides deep and analytical views into the industry's biggest players, opportunities and strategies. Products include the AR Insider publication and the ARtillery PRO research subscription. Research includes monthly narrative reports, market-sizing forecasts, consumer survey data, and multimedia, all housed in a robust intelligence vault. Learn more at https://artillry.co/