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India based One Electric Motorcycles starts exports to 8th country with Dubai Launch
Present in India & 5 African countries , Plans to enter the European market next with a sub 4000 Euro model.
By: Adris Electric Pvt. Ltd.
CEO Gaurav Uppal shares, "This fast-paced expansion is in line with our vision of becoming a truly global electric motorcycle company, and we plan to reach presence in 15 countries by the year end. This is our phase 1 of expansion, where we understand the local market conditions, environmental constraints and requirements, engineer our motorcycles to meet them, and send limited quantities for test marketing and analysis. This phase typically takes 8-10 months, and this is why we want to start limited operations in as many regions as possible.
The company shares that the Indian and African markets have very similar requirements, while Middle east markets pose the toughest challenge. "In the Middle east market not only do we require a constant speed of 100 Kmph, but should be able to manage this at 50°C ambient temperature, with a cooling system." explains Gaurav Uppal.
The cooling systems are not a prohibitive challenge for One Electric, as their CTO Mr. Abhijeet Shah has 30+ years' experience in thermal management for Environmental chambers in the Automotive, Defence & Aerospace sectors.
"Although battery cooling systems for 2 and 3-wheelers are not very challenging, they do come with some unique limitations."
One Electric management further shares that the power train requirements in terms of speed and torque also vary in different regions, and they use both hub motors and mid drive motors accordingly. After India, Africa and Middle East, they are assessing the European market and working on meeting the technical requirements. "The European Union's decision to phase out ICE engines by year 2035 will open up interesting opportunities for us. This is where we stabilize our expansion, reach target sales numbers, before moving on to the South American and South East Asian markets, marking our presence in 4 continents" explains Gaurav Uppal.
One Electric is also working with B2B ecommerce companies in India for strategic partnerships, and are commencing operations in this sector shortly.
One Electric Motorcycles – Go Electric (https://oneelectric.in/