Modern Campus Solution Helps Higher Education Institutions Reach Enrollment and Engagement
Signal Vine Playbook™ for Stop Outs Enables Institutions to Reengage with Previously Enrolled Learners
By: Modern Campus
The Signal Vine Playbook is the first in a series Modern Campus is launching to help colleges and universities reach their enrollment and engagement goals. The Signal Vine Playbook for Stop Outs offers prepackaged messaging delivered via conversational texting that targets students who were once enrolled at an institution but have not graduated.
Bringing students back is mission-critical for modern higher education institutions. 39 million individuals left American colleges and universities before earning a degree. And according to the National Student Clearinghouse, over 25% of first-year students do not return for their second year of education. At community colleges the persistence challenges are even more significant, with 41% of students leaving after their first year.
The Signal Vine Playbook for Stop Outs was developed by Signal Vine experts with firsthand experience in higher education administration, and whose work focuses on engaging students with new channels. What's more, the playbook has already shown success in numerous pilots, driving over $2 million in increased revenue at one institution and an enrollment increase of over 400% at another.
"Students are on their phones. With nuanced text messaging and a clean re-enrollment process, we quickly supported students in their desire to return and complete their credential,"
The Signal Vine Playbook for Stop Outs will: