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South Shore Chamber of Commerce Wins Top Industry Award for Hello! South Shore Campaign
By: PR First
ACCE's Awards for Communications Excellence program, generously supported by Meta, is designed to showcase top communications and marketing work of chambers of commerce and similar organizations. Several thousand award entries have been submitted since the launch of the competition, which is now in its 37th year.
The South Shore Chamber of Commerce won for their Hello! South Shore campaign which assisted in the regional recovery from the economic impact of COVID-19. The campaign, www.hellosouthshore.com encouraged residents to think of "local" as more than their own neighborhood or town and promoted broader exploration in the region. Through an exciting and robust marketing campaign spotlighting many excursions across the 25 cities and towns throughout the South Shore, the project gave local businesses, organizations and events the much needed support they deserve
After receiving a Regional Pilot Project Grant through the Massachusetts Office of Business Development, the chamber partnered with local towns, businesses and organizations to create a series of excursions that ran throughout the summer. The excursions were designed to spotlight arts, culture, history, outdoors, food, shops, recreation, holiday events, farmers' markets and neighborhoods across the South Shore.
"Chambers of commerce create community impact, more so now than ever before," said ACCE President & CEO Sheree Anne Kelly. "Chambers are natural conveners, telling stories that inspire and spur action. That creativity in communications, paired with catalytic leadership within their region, is what earned them this well-deserved recognition."
"We heard from many residents and businesses that this campaign to get out and explore the South Shore made quite a positive impact," said Peter Forman, President and CEO of South Shore Chamber of Commerce. "We continue to support the platform for all to visit and use for their staycation plans. We are honored that it is being recognized by our Chamber peers across the nation."
The 13 winning entries will now go on to compete for the Best in Show title within their total annual revenue category. The three winning entries will be revealed at ACCE's annual convention in Indy during the July 27 Awards Show.
To become a Partner, please visit www.southshorechamber.org or call 781-421-3900.