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HCL Technologies Launches X to Power World-Class Digital Engagement for Global Consumer Brands
Unified marketing platform drives brand loyalty and improves audience conversions through richer content delivery
By: HCL Technologies
Initially created to underpin Manchester United's rapidly expanding digital engagement channels, the award-winning platform is now available to help other global brands drive their own success stories by delivering personalized, timely communications and content. Manchester United's global fanbase has grown with X and the club has experienced a twofold increase in digital engagement with consumers via its website.
Key features and capabilities of the platform include:
"HCL Technologies' X is a one-stop digital engagement and publishing platform for one of the world's biggest sports brands and we're excited to make it available to the wider market," said Ashish Kumar Gupta, Chief Growth Officer, Europe and Africa, Diversified Industries, HCL Technologies. "The core purpose of X is to create the two-way, in-the-moment engagement that amplifies consumers' connection with brands and converts users into advocates. Over the last four years, Manchester United's experience has proven the significant rewards available to organizations that can harness X to drive world-class digital engagement. We look forward to enabling other marketers to use the next-generation capabilities of our platform to improve brand loyalty and optimize revenue growth."