World's First Global Luxe Lifestyle Events VIP NFT Memberships Launched by Amber Lounge
The 'Amber X' NFTs represent an exclusive club with only 1,888 invite-only memberships available for purchase, granting NFT holders lifetime access to a range of international VIP and global Pop-Up events frequented by high net worth and influential individuals across the globe including billionaires, celebrities and other jet-setters.
Some celebrity guests and 'Friends of Amber' have included Lewis Hamilton, Nico Rosberg, Justin Bieber, Kim Kardashian, Richard Branson, Gordan Ramsay, Pamela Anderson, Kylie Minogue and supermodels such as Naomi Campbell, Josephine Skirver, Petra Němcová and Victoria Silvstedt.
Since its inception in 2003, Amber Lounge has been hosting exclusive and luxurious after-parties in many cities around the world, including their signature events following the Formula Oneⓒ circuit across key destinations such as Monaco, Singapore, Abu Dhabi, Mexico City and Shanghai. Their post-race dusk-till-dawn events typically feature an original F1ⓒ drivers' fashion show and an all-night party with live world-renowned DJs.
"In launching our exclusive NFT membership program, we want to appeal to a discerning global party elite who truly appreciate the best in life alongside the world's most exclusive and glamorous party experiences. We are also actively exploring opportunities across the globe to bring Amber's parties to more countries where the Grand Prix races and potentially other major global sporting or international events are held," said Cher Ng, CEO of Amber Lounge and also the co-founder of two world-renowned entertainment spots in Kuala Lumpur, Zouk Club KL and TREC KL.
The company has a series of key highlights lined up in their events roadmap over the next 18 months to bring Amber's exclusivity and iconic after-parties to new cities, including Miami and Las Vegas for the US F1 circuits in 2023, as well as other top destination hotspots like Bali and Ibiza.
Group MD of Amber Lounge Jeannette Tan, founder of luxe lifestyle events and entertainment agency Imaginoire that brought the first fully licensed Pop-Up of New York's famed VIP theatre of varieties nightclub "The Box" to Asia, will also be bringing a fresh, bold, boundary-pushing and exciting new creative direction to take the brand's prestigious event experiences to epic new heights.
"Moving forward we are looking to reinvigorate the Amber party experience to make it even more exhilarating and exciting than ever before. Guests can expect the unexpected as we take them on a mesmerising journey fuelled by world class performers and immersive entertainment acts," said Tan.
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