Video Sales Letter vs. Webinar Review: The New Landscape of Conversions

ATLANTA - May 26, 2022 - PRLog -- A video sales letter vs webinar is a subject discussed in new material put out by VSL copywriter, Will Blesch. In a new article Mr. Blesch discusses the merits of video sales letters (VSLs) versus webinars and compares key metrics, such as typical conversion rates.

"I wanted to highlight the fact that both can be used as lead magnets and sales tools. Both can be massively powerful when it comes to conversions.For example, according to ReadyTalk, between 20% and 40% of individuals who attend a webinar become qualified leads. Meanwhile, a well-written, well-researched, video sales letter can convert up to 300% better than a typical, direct response sales letter," says Mr. Blesch.

He adds, "Back in the day, I would have suggested that webinars are the best tool for conversions. However, with everything being on-demand these days, VSLs tend to perform better. People don't have to register for a webinar and then wait for a certain day or time to watch it. But, as with all marketing materials, the ultimate determinator is the content."

The question of video sales letter vs webinar as a lead generation tool is answered as far as Mr. Blesch is concerned.

Generating leads is a process of turning prospects into people who have indicated interest in a company's products or services in some way. And, one of the most effective ways to do this is with video.

A VSL, or video sales letter, is a type of video used to promote a product or service and generate leads. A webinar is another type of video that can also be used for lead generation. As previously mentioned, the first is often used on-demand, while the other is a scheduled presentation.

The link to VSL copywriter Will Blesch's information on video sales letters as well as his VLS copywriting services can be seen below.

For more information about video sales letter vs webinar along with samples, visit: https://www.williamblesch.com/vsl-copywriter.html