Ones Basketball League Announces Content Partnership with SHOWTIME Sports
Deal Brings the Drama of OBL's Launch Season to a Global Audience; Basketball Hall of Famer Tracy McGrady's new venture continues to gain momentum and attention across the basketball world and beyond
Under its highly successful SHOWTIME® Basketball brand, SHOWTIME Sports will distribute a behind-the-scenes, all-access documentary feature for its YouTube channel capturing the story of this season through the eyes of Tracy McGrady. SHOWTIME Sports will also produce short-form digital content for distribution across its social networks from the remainder of the inaugural OBL season through the league's Las Vegas Championship in July.
"The production and creative team at SHOWTIME Sports knows how to build and tell stories like no one else, and the detailed background and exciting drama we have already started to capture with OBL makes this content partnership a perfect fit for us," McGrady said. "The team at SHOWTIME shares our excitement for putting a spotlight on one-on-one basketball and all of the great action, rich stories, and hyper-competition that flows from the game."
"We believe in Tracy's vision and are thrilled to be working with the OBL on their inaugural season," said Brian Dailey, SVP, Sports Programming & Content, Showtime Networks Inc. "This collaboration embodies the SHOWTIME Basketball brand — premium, bold and boundary-pushing. We are delighted to welcome Tracy and the OBL team to our unmatched lineup of content and talent."
"The early results of our proof-of-concept season look good, we love what we see on the court, and so does SHOWTIME," said Jeffrey Pollack, OBL strategic advisor. "This content partnership with SHOWTIME Sports came together quickly and further validates Tracy's vision for shining a bright light on the essence of basketball and celebrating the vibrant talent and culture that fuels the one-on-one community."
SHOWTIME Sports joins SLAM Media, Playmaker and Heart and Hustle Productions' as initial production and content partners for OBL.
Six cities across the United States are hosting a two-day, regional, 32-player round-robin knockout tournament with athletes aged 18 and up.
The regional tournaments scheduled for the rest of the OBL season are:
(Major R. Owens Community Center hosted by New Heights, Brooklyn, NY)
(The St. James, Springfield, VA)