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Brand Perception Surveys: Definition, Methodologies& Sample Questions
By: Spade Survey
Regularly conducting brand surveys allows you to keep track of your brand and how your target audience perceives it. We'll walk you through the world of brand surveys and show you how they can benefit your company in this article.
What is brand perception?
The overarching sentiment that people have when they think about a particular brand is called brand perception. What characteristics do they associate with the name of your company? Do they understand the purpose or mission of your brand? Who do they believe it is intended for? What do they think its market position is? Customer loyalty, which ultimately correlates to market share, is influenced by brand perception.
How to Conduct a Brand Perception Survey
Depending on which market research methodology your company prefers, the process of conducting a brand perception study varies (quantitative or qualitative)
Our market research firm follows the steps outlined below when conducting a brand perception survey (http://www.spadesurvey.com/
Step 1: Proposal
When you hire a market research firm to conduct a brand perception survey, they will send you a proposal detailing the project's cost, timeline, and suggested approach.
Are you interested in learning how to write a market research RFP? Check out our free market research RFP template, which will walk you through what information to include step by step.
Step 2: Kickoff Meeting
A market research firm, such as Spade Survey, will set up a call with members of your team after a proposal is signed.
The goal of this kickoff meeting is to learn about the goals of your brand perception survey.
Understanding the objectives of any market research project is critical because it aids in the formulation of survey questions.
If a third party does not know what your team wants to learn from the research, they will struggle to capture insights that are more important to you.
Step 3: Survey Design & Program
Our team will begin drafting the survey after the kickoff meeting. Each survey is tailored to our clients' specific goals and objectives to ensure that they are met.
A brand perception survey for a hospital, for example, should not be the same as one for a restaurant.
Our market research firm will send the brand perception survey to clients as a Word document at this point.
More Info Visit us : http://www.spadesurvey.com/