MTN Retail Advisors Names Jake Johnson COO

National retail research and data collection expert becomes Salt Lake City-based company's first COO
SALT LAKE CITY - May 24, 2022 - PRLog -- MTN Retail Advisors (MTN), the leader in primary grocery retail research and data collection nationwide, has announced the appointment of Jake Johnson to Chief Operating Officer. With over 11 years of experience building real estate strategy for grocery retailers and strategy for the grocery-anchor investment community, Mr. Johnson will become the firm's first COO.

"As MTN continues to grow and mature as a company, we've recognized that we need a more structured leadership, including a Chief Operating Officer that can oversee more of the day-to-day operations of our company," said Doug Munson, principal owner of MTN. "The appointment of Jake allows MTN to continue our tradition of hiring the most talented people in the grocery real estate analytics space. Jake's deep retail industry relationships also allows MTN the opportunity to expand our client base."

Previously, Mr. Johnson left MTN and joined Target. However, it wasn't long before he found his way back to MTN.

"He's proven himself on the retail side given his track record at Southeast Grocers (Winn-Dixie), BJ's, SuperValu and Target. He brings all this retail experience and contacts and provides energy and a diverse background in retail, which matches the skillset desired by MTN's management team," stated Munson.

In this new role, Mr. Johnson will be responsible for overseeing many of MTN's analytical activities, including their industry leading primary data collection processes, advancing R&D activities - in conjunction with MTN's management and IT team - interfacing with clients and assisting in MTN's overall growth strategy.

Said Mr. Johnson: "I'm grateful for the opportunity to take on an expanded role within MTN. Doug Munson and John Tippetts have built an incredible company with a strong foundation and I'm looking forward to further accelerating MTN's growth. With our high performing team and many opportunities in the industry, MTN has an exciting and promising future."

Mr. Johnson is a graduate of South Dakota State University where he earned a BS in geography. He went on to earn his MS in Geographic Information Science and MA in International Business at St. Mary's University of Minnesota.

About MTN Retail Advisors

MTN Retail Advisors (MTN) is the leader in primary grocery retail research and data collection nationwide. We have built a reputation in the industry for delivering the most detailed market insights and analysis available to help grocery retailers, municipalities, developers and real estate investors to answer their most challenging market questions with certainty, to maximize profitability, minimize risk and grow their business. To learn more about MTN Retail Advisors, visit

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