Global Digital Advertising Market to Reach A Revised Value of $608.8 Billion By 2026

PUNE, India - May 24, 2022 - PRLog -- Considering the impact of COVID-19 pandemic, the revenue of global digital advertising market to reach a revised value of $608.8 billion (compared with pre-COVID-19 forecast of $664.7 billion) by 2026, representing a 2019-2026 CAGR of 9.12% (downgraded from 11.29%). The digital ad is becoming the lions share in the whole pie of media advertising.

Global Digital Advertising Market 2020-2026 by Platform, Ad Format, Industry Vertical, and Region: COVID-19 Impact and Growth Opportunity is based on a comprehensive research of the entire global digital advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain.

In-depth qualitative analyses include identification and investigation of the following aspects:

Market Structure
Growth Drivers
Restraints and Challenges
Emerging Product Trends & Market Opportunities
Porter’s Fiver Forces

The trend and outlook of global market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify global digital advertising market in every aspect of the classification from
perspectives of Platform, Ad Format, Industry Vertical, and Region.

Based on platform

Mobile Ad
In-APP
Mobile Web
Desktop Ad
Digital TV and Others

Based on ad format

Digital Display Ad
Programmatic Transactions
Non-programmatic Transactions
Internet Paid Search
Social Media
Online Video
Others

Based on industrial vertical

Media and Entertainment
Consumer Goods & Retail Industry
Banking, Financial Service & Insurance
Telecommunication IT Sector
Travel Industry
Healthcare Sector
Manufacturing & Supply Chain
Transportation and Logistics
Energy, Power, and Utilities
Other Industries

Geographically, the following regions together with the listed national/local markets are fully investigated:

APAC (Japan, China, South Korea, Australia, Indonesia, and Rest of APAC)
Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
North America (U.S. and Canada)
Latin America (Brazil, Mexico, Argentina, Rest of Latin America)
RoW (Saudi Arabia, United Arab Emirates, Egypt)

The report also covers current competitive scenario and the predicted supply trend; and profiles key vendors including market leaders and important emerging players. Specifically, potential risks associated with investing in global digital advertising market are assayed quantitatively and qualitatively through Risk Assessment System.

Key Players:

Alibaba
Amazon
Apple Inc.
Applovin Corporation
Baidu
Facebook Inc.
Google, Inc.
Microsoft Corporation
Nokia
Sina
Tencent
Twitter
Verizon
Yahoo! Inc.

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