What is PCD Pharma and What Is its Scope?
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By: Trade Maantra
PCD Pharma: What is It and how does it benefit both the parties?
PCD Pharma is one of the most common business models used in the pharma industry. It is a method of operations in pharma markets where the well-established companies provide their franchise to individuals willing to be a partner. The latter is known as a franchise partner while the former is called the parent company.
PCD is short for Propaganda Cum Distribution. The parent company provides all the products that come under its brand name and lets the franchise partners sell the same. The partners receive the right to sell and promote a company's products. They can also use the company's brand collateral like trademarks, logos, and product names. So, along with getting to sell the products of a reputed brand, the franchise partners can enjoy promotional support. They receive banners, pamphlets, printed envelopes or carry bags, and other marketing stuff to promote the brand.
In exchange for the marketing, distribution, and selling rights, the parent company enjoys the profit margins generated through the sale of its medicines via franchises.
PCD Pharma: Shall you go for it?
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Besides, pharmaceutical is an ever-growing industry. With increased awareness and focus on a healthier lifestyle, people are looking into purchasing pharmaceutical goods more frequently. So, now is a good time to invest in PCD pharma to seek better results with your investment.
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Page Updated Last on: May 21, 2022