Rising Gen Z consultancy rebrands to dcdx

GenZ Designs, a Gen Z founded and run consultancy working with the likes of Chipotle, YouTube, Denny's, and Quizlet, has rebranded to "dcdx".
NEW YORK - May 17, 2022 - PRLog -- Today, GenZ Designs, a research and innovation consultancy focused on Generation Z, announced their new name and rebrand as dcdx, a Gen Z intelligence firm. GenZ Designs currently works with clients like YouTube, Chipotle, Denny's, and Quizlet to help them stay relevant with Gen Z. Their rebrand comes at the end of their first full year in operation, as they continue to grow rapidly in the space.

Of the company's rebrand, Founder and CEO Andrew Roth said:
"Everything we do has always been about moving our methods with culture. Our research, our services, everything. dcdx is a nod to the derivative (dy/dx; which means the rate of change of y with respect to x). It is all about moving and changing with culture, and there could be no better name to represent our vision and our approach to work."

Andrew mentions on his website that this change means 3 things for potential clients:

1. dcdx has a stronger commitment to understanding Gen Z.

2. dcdx is here for the long run to make the future human.

3. dcdx is introducing access to research in a new way: the Gen Z research roadmap.

For more information on dcdx, visit http://dcdx.co.

Andrew Roth, Founder and CEO
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