Snell & Wilmer Represents Flywheel Software in Growth Equity Investment from The Jordan Company

By: Snell & Wilmer
PHOENIX - May 6, 2022 - PRLog -- Snell & Wilmer advised Flywheel Software ( (Flywheel) in its growth equity investment from The Jordon Company, L.P. (TJC), a middle-market private equity firm. Flywheel projects that partnering with TJC will accelerate its growth and platform development with the goal of further simplifying the process of data activation for its enterprise customers as they seek to drive revenue growth. Flywheel also announced the launch of its No Code Data Activation Platform.

"Over the last eighteen months we have seen a major shift with our enterprise customers moving toward the Modern Data Stack and away from CDPs," said Chris Sell, Co-CEO of Flywheel in a company press release ( "Flywheel is purpose-built to transform our customers' enterprise data warehouses into growth engines. The launch of our No Code Data Activation Platform is just the start. Our vision is to enable data-driven companies to activate first-party data intelligently and responsibly no matter where it lives to drive trajectory-changing growth."

Flywheel's platform enables customers to activate first-party customer data in their Modern Data Stack directly into any marketing, sales, and customer service destinations. With the launch of its No Code Data Activation Platform, Flywheel has disrupted traditional Customer Data Platforms (CDPs) with a radical new approach that empowers its customers to activate data entirely within their data warehouses.

Tony Caldwell ( led the Snell & Wilmer team advising Flywheel in the growth equity investment. The diverse team included Jada Allender (, Travis N. Atwood (, Allison Davis ( and Bardia Moayedi ( (corporate); Bahar A. Schippel ( (tax); Matthew P. Chiarello ( and Greg Gautam ( (employee benefits); and Jennifer Y. Yee ( (labor and employment).

About Snell & Wilmer
Founded in 1938, Snell & Wilmer is a full-service business law firm with more than 450 attorneys practicing in 16 locations throughout the United States and in Mexico, including Los Angeles, Orange County and San Diego, California; Phoenix and Tucson, Arizona; Denver, Colorado; Washington, D.C.; Boise, Idaho; Las Vegas and Reno, Nevada; Albuquerque, New Mexico; Portland, Oregon; Dallas, Texas; Salt Lake City, Utah; Seattle, Washington; and Los Cabos, Mexico. The firm represents clients ranging from large, publicly traded corporations to small businesses, individuals and entrepreneurs. For more information, visit

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